Insight: one in five people plan to spend more on Black Friday this year
New research has revealed that one in five people plan to spend more on Black Friday this year than they did in 2015 with just 9% of those polled saying they intend to spend less.
The study by BHS.com found that one in three Londoners plan to spend more than last year and 8% expect to buy less. This was followed by the East of England where the corresponding figures are 24% and 8%.
The findings also show that 58% of people plan to take part in the annual retail shopping bonanza. Of those that intend to spend more than last year, 38% said their increased expenditure will be £100 or more.
BHS.com’s research also identified particular product areas customers will be focusing on. Some 73% of Black Friday customers will be buying electronic goods, 52% women’s fashion items and 39% men’s fashion. Meanwhile, 36% plan to purchase home furnishings.
However, the findings reveal that more people will be doing their Black Friday shopping online this year. Of those planning to buy something, 58% expect to do more online than last year and just 6% intend to buy less this way.
David Anderson, managing director, BHS.com, said: “Our research suggests that retailers are going to be busier this Black Friday than they were last year, with customers buying more and spending greater amounts. However, there may be less footfall as more shopping is carried out online.
“Online shopping is growing rapidly in the UK and this is a key reason why we felt it was viable to relaunch BHS as an online retailer in this country. Before we went into administration we had around 1.2 million loyal online customers, and our experience so far is that they are very happy buying online and are very flexible how they do this. Over 60% of our purchases are now made on mobile devices.”
Since relaunching at the end of September, BHS.com has rolled out a number of lines including lighting, kitchen and dining, bedroom and bathroom ranges, as well as a selection of clothing for men and women.
