Independent wine retailer goes mobile
Cheshire based company, Spirited Wines is the first wine merchant to launch the new mobile marketing solution developed by mobile marketing and services provider, Mobileweb Company.
Specifically designed for retailers, the m.Discovery platform will be used for marketing each of Spirited Wines’ individual UK stores and position the Spirited Wines brand with prominence in front of consumers on leading mobile search engines.
Over 22 million people in the UK used their mobile to browse mobile sites in March 2011, with a staggering 6.8 million making multiple visits to retailers. With retail related searches from mobile devices having soared by 216% over the past year, each month there are literally hundreds of thousands of searches for brands, products and individual stores. The relatively poor level of content optimised for mobile means that many largely go unsatisfied or deliver a bad consumer experience.
This presents a major opportunity for Retailers. The m.Discovery platform can rapidly create a market advantage for any retail brand and their individual stores. A mobile experience can be created tailored to individual stores in a way that is guaranteed to display properly and work on almost any mobile device and deliver a great customer experience.
The way the platform optimises, indexes and disseminates content supports discovery by search engines, which means a retailer’s brand and its individual stores can quickly gain prominence in search results and start to engage more customers.
Benoit Thouvenin, managing director, of Spirited Wines said: “With more consumers using mobile as a key way to find business details it is essential that we can position our brand effectively on mobile search engines and deliver content that is quick and easy to view on any mobile device. The m.Discovery platform is the perfect solution and has been extremely simple to integrate into our business.”
The Retail Bulletin’s Mobile Summit 2011, sponsored by DigiPoS, is on September 27th in London and has an impressive speaker programme. The event is retailer-led which will stimulate lively debate and is a must attend for those retailers who want to embrace mobile as an integral part of their multi-channel offering.
This one day summit will enable you to build a profitable mobile strategy and network with like-minded executives. Do not miss this opportunity – click here for full programme details.
