In defence of Tesco Discounter range
The strong demand for Tesco’s Discounter range of goods is all the proof that is required to indicate it was a sensible move.
This is the view of Carolyn Bradley, UK marketing director for Tesco, who has defended the decision to launch the range from its numerous detractors who believe its positioning confuses shoppers. Speaking at the Retail Week conference this week Bradley suggested there had been a signficant difference between the price of its ‘Value’ range and its standard own-label offering and the new range has filled this space. And as for any moaning branded manufacturers out there who are yet again losing sales to own-label products Bradley says they are simply slow to react to changing consumer demands and that they had done so much “value-add” over the years that they have simply got too expensive. Yet another indicaton that brand owners have much work to do of they are to regain their prominent position in the multiples.
