Ikea to open Oxford Circus pop-up ahead of flagship store launch next year
Ikea is to open a pop-up store at London’s Oxford Circus that will be dedicated to its iconic blue Frakta bag.
Due to launch on 28 November, the Hus of Frakta will be situated at 216 Oxford Street, next to the site of the homeware retailer’s highly anticipated new flagship, which is due to open in 2025.
Costing 75p, the Frakta bag was originally designed over three decades ago to help customers carry their purchases. Since then, it has been reimagined from time to time by designers such as Zandra Rhodes and Marimekko.
Ikea said that nearly half of UK households own one, with many customers keeping them for over five years.
Matt Gould, IKEA London City store manager, said: “As we prepare for our Oxford Street city store opening next year, we’re excited to showcase the unique offerings we’ll bring to this iconic location.
“When we open our doors, customers will discover well-designed, functional home furnishing products at prices that make them accessible to as many people as possible.
“There’s no better product to demonstrate this commitment than our Frakta bag with its small, 75p price tag.
“A staple in our range for over 30 years, and in so many households, we wanted to pay tribute to this household favourite, and bring IKEA a little closer to our customers before next spring’s opening.”
The pop-up will be open daily from 11am until 8pm, Monday to Saturday, and 12pm until 6pm on Sundays until March 2025.
