IKEA launches Market Hall Madness in celebration of new rewards perk
IKEA is offering customers the chance to win a “once-in-a-lifetime” 30 minute shopping experience where they can take home a trolley full of IKEA products for free.
The furniture and homewares retailer is launching Market Hall Madness in celebration of its new Rewards from IKEA Family perk that awards ‘points’ for both transactions and interactions.
Five lucky IKEA Family members will be able to race against the clock to fill their trolley with with products such as cushions, candles, duvets and dinnerware.
To enter Market Hall Madness, shoppers need to be signed up to IKEA Family and opt in to the prize draw. They must then earn 25 Rewards points by 25 September by purchasing products or through activities such as attending events and workshops or creating a shopping wishlist. To give shoppers a head start, the retailer is offering new and existing IKEA Family members up to 10 reward points at launch.
The five shoppers will then be randomly selected to take part in the trolley dash.
Osmund Pill, customer engagement and loyalty manager, IKEA UK & IE, said: “We’re thrilled to enhance our IKEA Family loyalty programme with the introduction of Rewards from IKEA Family, offering our customers exciting new perks, benefits and access to exclusive offers.
“What better way to celebrate than with the thrill of a good old-fashioned shopping spree. Our Market Hall is full of affordable home furnishings, and we can’t wait to see five lucky customers fill their trolleys with things they might need or want.”
