Iceland ads up for award

Radio spots nominated for Cream Award
August 9 2002
A series of radio ads for Iceland has been nominated for an industry honour.

The campaign, heard across Scotland in summer 2002, has been nominated in two categories at the prestigious Cream Awards, held this autumn.
The series is nominated up for Best radio advertising campaign, and Best radio advert. The ads were devised by Manchster agency Airplay.
Previous Iceland radio campaigns from the same agency have achieved impressive results in the radio recall ratings, helping the frozen food retailer deliver its brand and price messages to its target customers.

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