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How can you integrate social media into your Multichannel Strategy ?

Hear the answers to this and other questions from Brian Curran, Head of Group Direct Marketing & Publishing , Mothercare, Chris Corbin, Head of Multichannel, Halfords,… View Article

GENERAL MERCHANDISE NEWS

How can you integrate social media into your Multichannel Strategy ?

Hear the answers to this and other questions from Brian Curran, Head of Group Direct Marketing & Publishing , Mothercare, Chris Corbin, Head of Multichannel, Halfords, Fergus Boyd, Acting Head of eBusiness , Virgin Atlantic Airways, Simon Harrow, Technology Officer, Kiddicare and more at The Retail Bulletin’s Multichannel Summit 2011.

Following the sell out success of the 2010 conference, we are delighted to announce that The Retail Bulletin Multichannel Summit, sponsored by K3, returns for 2011. Now in a convenient central London conference centre, this interactive event will examine how retailers can maximise profits and market share through cost effective, seamless, integrated multichannel strategies. 

You’ll find the answers to these and other burning issues…

•What opportunities do social media offer to multichannel retailers?
•Which threats do social media present to the multichannel retailer?
•How should retailers best approach exploiting opportunities from social media?
•How big a part should social media play within your multichannel strategy?
•How can retailers protect their brands from social media threats?
•How is the increased use of smartphones affecting the retailers from a social media perspective
•Which multichannel retailers stand out from the crowd in using social media and what are they doing?
•Which social media technologies offer the retailer the best ROI?
•What social media pitfalls should retailers try to avoid within their multichannel strategies?
•How will social media impact retail strategy in 2013?

Whether you are a retailer with one shop or website looking to add new channels or an established multichannel player looking to for new ways to maximise revenues and engage your customers, then this is the conference for you. 

For more information on the summit click here.

If you are a vendor that can provide solutions for multichannel retailers and would like to know more about sponsorship, speaking, workshop and exhibiting opportunities then contact markh@theretailbulletin.com

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