How can you deliver multichannel ROI by avoiding pitfalls made by many multichannel retailers ?
Doug Gurr, Executive Development Director, Asda-Walmart will provide the answers at The Retail Multi Channel Summit 2010, which is sponsored by K3.
Hear from: Asda Wal-Mart, Lloydspharmacy, Dwell, Javelin Group, The Carphone Warehouse Group PLC, Orange, Debenhams Retail PLC, Waitrose….
Maximising profits and competitive advantage through cost effective, efficient, integrated multichannel strategies.
Despite the economy showing signs of recovery, many retailers who have only traditional stores are finding it extremely challenging to maintain profits and market share. Today’s price sensitive, time-starved consumers are looking not only for the best deal but also a convenient and user friendly shopping experience.
Many retailers have added the web as a channel to increase sales and competitive advantage with others adding catalogues, TV retailing and even mobile retailing into the mix, but bringing the whole process together in a company wide integrated strategy is the real challenge!
Many of those who get it wrong are going out of business whilst the smarter retailers are bringing the whole process together in a cost effective, efficient and integrated strategy which is boosting profits, increasing market share and maximising loyalty.
But how can you engage customers across a variety of channels? How can you sell mutichannel to the board? How can you ensure your HR, marketing, IT staff ‘think’ multichannel? How can you achieve a single view of your customers and most importantly, how can you bring the whole process together in a profitable way?
Further to a period of research with senior retail executives this event will examine how retailers can develop effective multichannel strategies that will maximise profits and increase market share in a challenging economy.
This interactive summit, sponsored by K3, is free to attend for retailers andhas been designed to allow a focused peer group of UK retail executives the opportunity to network and discuss multichannel best practices in a relaxed environment.
Whether you are a retailer with one shop or website looking to add new channels or an established multichannel player looking to for new ways to maximise revenues then this is the conference for you
The conference is free to attend for retailers – register here
For sponsorship, speaking or exhibiting opportunities contact markh@theretailbulletin.com
