How can retailers deploy a profitable future strategy in a multichannel world ?
Simon Russell, Head of Multi Channel, John Lewis, will help provide the answers during his keynote speech at The Retail Bulletin’s 2nd Multichannel Retail Summit 2011.
With online sales growing year on year coupled with the increased use of shopping through mobile devices, today’s customers are expecting to shop wherever and whenever they want.
Despite many retailers adding online, catalogue, TV and mobile channels to their offer, recent research shows that millions are being lost through the cross channel experience not meeting the high expectations of today’s demanding shoppers.
Those retailers that have embraced multichannel offering a seamless, engaging and integrated cross channel experience are increasing market share, profits and loyalty by the day.Many retailers who ignore multichannel or treat it as several separate operations are going out of business altogether.
At this years conference you’ll learn how to:
•Drive Profits Through Ensuring The Customer Is At The Heart Of Your Multichannel Strategy
•Integrate Mobile Into Your Multichannel Strategy
•Maximise Multichannel Sales And Efficiencies Through A Real Time Single View Of Stock Availability
•Integrate Social Media Into Your Multichannel Strategy
•Engage The Customer And Increase Conversion Through Cost Effective Multichannel Marketing
•Improve Customer Insight And Loyalty Through A Single Customer View Of The Multichannel Shopper
•Move From ‘Shops And Online’ To Integrated Multichannel Retailer
•Build A Multichannel IT Strategy That Focuses On ROI
•Drive Market Share And Conversion Through A Consistent Customer Experience Across Every Channel
•Deliver A Seamless Reserve And Collect Service That Delights Your Customers Across Any Channel
•Use Your Multichannel Offer To Maximise Loyalty
•Understand Multichannel Data Legislation
Other high profile speakers include: •Simon Russell, Head of Multi-Channel, John Lewis, •Simon Forster, Director, Debenhams.com, •Chris Corbin, Head of Multi-channel, Halfords Group,•Brian Curran, Former Head of Group Direct Marketing & Publishing, Mothercare•,Joanna Brazier, Multi Channel Programme Director, John Lewis, •Steve Wind-Mozley, Ecommerce Director, Game Group,•Giles Delafeld, Group E-Commerce Director, Blacks Leisure Group plc,•Simon Harrow, Technology Officer, Kiddicare, •Fergus Boyd, Acting Head of eBusiness , Virgin Atlantic Airways, •Antony Smith, Head of CRM, Gala Coral Group, •Patrick Wall, CEO & Co-Founder, MetaPack Ltd, •Derek Eccleston, Research Director, eDigitalResearch, •Mike Butler, Partner and Head of Commercial Law, Hammonds,•Tony Bryant, Business Development Manager for Multi Channel, K3 Retail, •David Kohn, Head of eCommerce & Digital, Waterstone’s, •Jonathan Wall, Group E-Commerce Director, Shop Direct Group,•Naomi Paget, Head of Customer Relationship Marketing, TM Lewin, •Steve Gray, CEO, Mobilize
For more information and to register click here
