House of Fraser plans to measure on-line customer satisfaction
House of Fraser has selected ForeSee Results to measure customer satisfaction across its website and identify how it can enhance its website to increase customer satisfaction and reach key on-line objectives.
House of Fraser also plans to use the data gathered through ForeSee to help guide additional online content offerings.
“Our online marketing initiatives are critical to our success.” said Robin Terrell, Executive Director of Multichannel and International at House of Fraser. “ForeSee Results will help us maximise the value of our on-line channel with actionable data and analysis that will help us prioritise changes and improvements to our website that will matter most to our customers.”
“House of Fraser has made the successful transition from high-street department store to worldwide web, all whilst showing that it’s possible to have tremendous success in both channels,” said Larry Freed, President and CEO of ForeSee Results. “The addition of technology-driven customer satisfaction data will help House of Fraser find the online improvements that will be best for customers while ultimately boosting conversion rates.”
House of Fraser has annual sales in excess of £1.25billion and employs 6,500 House of Fraser staff and 10,000 concession staff throughout 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and offers over 850 brands and 125,000 individual products.
Foresee’s other clients include British Airways, Debenhams, Dixons, Curry’s and Aurora Fashions.
