Hornby acquires The Corgi Model Club
Hornby, the models and collectibles group, has acquired the assets, trade and intellectual property of The Corgi Model Club from Blue 14.
Established in 2021 as a third-party partnership with Hornby, the business creates and sells contemporary editions of classic Corgi Models from its archives through a monthly subscription model.
Through the purchase of £400,000 worth of existing stock from The Corgi Model Club, which will be sold directly to Hornby customers in the future, and an additional consideration of around £200,000, Hornby is adding around £2 million of revenue to its business and more than 6,000 active subscribers.
Olly Raeburn, chief executive of Hornby, said: “Bringing the Corgi Model Club subscription proposition into the Hornby business makes complete sense and we anticipate driving further growth both domestically and internationally over the coming months and years.
“Furthermore, the immediate addition of over 6,000 die-hard Corgi collectors represents a great opportunity for creating additional value in the Corgi mother brand. This is an exciting development both for Corgi and for the Hornby business overall.”
The Corgi Model Club’s management team is joining Hornby and its managing director Guy Stainthorpe will become brand managing director of Corgi.
Stainthorpe said: “Galvanising our long term partnership with Hornby in this way is a hugely positive development for CMC and provides us with a fantastic opportunity to further develop a successful and growing business. We look forward to joining Hornby and working alongside Olly and the team.”
Blue 14 is an investment vehicle that is majority-owned by entrepreneur, Jim Lewcock.
