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Homebase relaunches website

Homebase has relaunched its website as it looks to provide customers with a one-stop shop for all home improvement needs. The move follows CDS Superstores’ acquisition… View Article

GENERAL MERCHANDISE NEWS

Homebase relaunches website

Homebase has relaunched its website as it looks to provide customers with a one-stop shop for all home improvement needs.

The move follows CDS Superstores’ acquisition of the Homebase brand and 70 shops late last year when the retailer collapsed into administration.

The redesigned site aims to offer an an upgraded online shopping experience with an enhanced browsing experience and improved functionality.

Homebase.co.uk features a range of household brands and products across the decorating, DIY and gardening categories, with up to 10,000 additional items available.

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The website also offers CDS’ Click & Collect service at over 200 The Range and Wilko store collection points where customers can pick up online purchases in as little as 60 minutes.

Alex Simpkin, group chief executive at CDS, said: “We’re excited to announce the relaunch of www.homebase.co.uk, offering customers nationwide an upgraded shopping experience via a diverse range of products for all their home and garden projects.

“Our aim is to preserve the best of Homebase’s heritage while introducing the broader product range, value, and quality to our customers.

“The relaunch is just the beginning, we’re committed to continually refining the user’s experience through regular updates as part of an exciting programme of digital initiatives, designed to enhance customer engagement.”

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