HMV announces changes within its leadership team
HMV has promoted David Athey and Kate Longbottom to the newly created roles of commercial director and head of marketing.
Previously head of music and technology, Athey has worked with the business for thirty five years after starting as a sales assistant.
In his new position of commercial director, he will oversee all commercial aspects of HMV’s business including the development of its European offer, building on its supplier relationships, and maintaining the retailer’s position as a leader on the high street.
Meanwhile, Longbottom has become head of marketing with responsibility for all of the retailer’s marketing activities as well as advertising and PR.
Prior to joining HMV in 2022, she worked with Paramount Pictures, Twentieth Century Fox and Virgin Megastores.
The new positions have been created after Patrizia Leighton, HMV’s marketing and commercial director, decided to leave the business for new challenges after 12 years.
Phil Halliday, HMV’s managing director, said: “David has been with us for over 30 years now and holds a deep understanding of the business as well as vast experience and expertise across music, film, and TV, which we will lean heavily on as we look to continue the businesses growth and expansion.
“Kate has been a longstanding member of the team and will be an outstanding marketing lead. With a focus on building our brand across the UK and in our nascent markets of Ireland and Belgium. She will also put renewed focus on bringing consumers into our local stores as well as driving our ecommerce offer.”
