H&M to launch second collection with Coachella
High street fashion retailer H&M is partnering for a second time with the Coachella Valley Music and Arts Festival in California.
Due to launch in stores and online on 31 March, the H&M Loves Coachella collection for women will feature a range of folksy blouses, beaded and fringed tops, print jumpsuits and denim cut-offs, as well as festival essentials such as floppy hats, sunglasses and flat boots.
There will also be a range for men where items will include printed T-shirts, mismatched shirts, bermudas and denim shorts.
Ross Lydon, designer at H&M, said: “Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season.”
For the second year running, H&M will have a pop-up shop on site in the H&M tent where festival goers will be able to buy the exclusive collection.
