H&M to launch its first co-branded collection with the Coachella music festival
H&M has embarked on its first ever festival collaboration with the Coachella Valley Music & Arts Festival.
Now in its sixth year as a sponsor of the American festival, H&M is taking the partnership to the next level by creating an officially branded fashion collection.
H&M said the partnership will extend beyond the collection with the retailer also providing some of the official festival merchandise sold. The ‘H&M Loves Coachella’ collection will be available on hm.com and in around 350 stores in North America from 19 March and worldwide from 26 March.
The collection will include clothing for men and women together with a range of accessories. The women’s collection will focus on a romantic theme with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants, while the men’s collection will feature graphic t-shirts and shorts.
In addition, H&M will have its first ever pop-up shop on-site in the H&M tent where festival goers will be able to buy the exclusive collection.
