GENERAL MERCHANDISE NEWS
H&M to launch first stores for & Other Stories
9 January, 2013 | by Retail Bulletin
Swedish fashion retailer H&M is to launch the first stores for its new brand & Other Stories.
The new stores will open in the spring in London, Barcelona, Berlin, Copenhagen, Milan, Paris and Stockholm. The retailer will also launch an online store for the brand in the UK, Belgium, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain and Sweden.
Samuel Fernström, head of & Other Stories said: “All of us at & Other Stories are thrilled to open our first stores in some of the major European cities and we are looking forward to offering our collections to an even broader audience through stories.com.”
& Other Stories will offer a range of womenswear and accessories including shoes, bags and beauty products.
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