Harvey Nichols unveils new concept beauty store
Up market department store Harvey Nichols has announced details of its new concept beauty store due to open in the Liverpool One shopping centre this autumn.
The ground floor of the 22,000 sq ft ‘Beauty Bazaar, Harvey Nichols’ will sell a diverse range of skincare, cosmetic and fragrance brands such as Chanel, Estée Lauder, NARS and Jo Malone, while the first floor will be dedicated to open treatment services, including a hair lounge, brow bra and lash and nail bars. The floor will also feature a champagne and cocktail bar which Harvey Nichols hopes will become a destination in its own right.
The second floor will offer a more discreet range of treatments including unisex waxing and spray tanning, while the Beyond MediSpa will cover specialist services such as teeth whitening, permanent makeup, botox, fillers and body contouring treatments.
Commenting on the announcement, Harvey Nichols group concessions and beauty director Daniela Rinaldi, said: “Beauty Bazaar, Harvey Nichols will be the first one-stop destination for all things beauty. This truly unique space, spread across three floors, will house the very best brands in the market, alongside the very latest services that will ensure grooming of the highest level, all within the convenience of a single space.
Never Miss a Retail Update!“It will be glamorous, exciting and energetic – a compelling beacon of beauty for all.”
The store has been designed by London-based graphic and interior design agency Four IV.
Joseph Wan, chief executive at Harvey Nichols, added: “Beauty an extremely resilient category that is holding up well despite the downturn and the launch of this new concept has evolved from plans to find new avenues for innovative growth. Beauty is the last area in which people rein in their spending during difficult times and we are confident that this concept will be a success and provide us with the opportunity to exploit a gap in the market for standalone, luxury beauty stores.”
