Hammerson shopping centres report strong Christmas and Black Friday sales
Hammerson has revealed that sales across its UK shopping centres rose by 3.1% year-on-year in the six weeks to 3 January.
HART, Hammerson’s Retail Tracker, also shows how consumers are increasingly drawn to periods of “promotional intensity” with the week of Black Friday producing a 12% sales spike.
Sales during Christmas Week increased by 6% year-on-year and the strong performance continued into the New Year with sales rising by 11% as shoppers visited the sales.
Hammerson chief executive David Atkins said: “Our data indicates a U-shaped trading curve during the key Christmas selling period, where shoppers took full advantage of the fantastic bargains available across our centres during Black Friday, and returned again in full force as the promotional Christmas week set in.
Never Miss a Retail Update!“This positive trend has continued into the first week of 2015, with shoppers drawn to exciting New Year’s promotions.
“These sales peaks support the overall trend that promotions are a new norm in retailing and will continue to drive shopping activity throughout the year.”
Hammerson found that the jewellery category was the clear winner of the festive season with sales up by over 23% in the period. Sales in the mixed fashion category were also strong, climbing 16.8% year-on-year.
Meanwhile, health and beauty sales rose by 7.9% boosted by buoyant sales of fragrance gift sets.
