Halfords launches bike trade-in event to help communities in Africa
From 11 to 16 July, cycle retailer Halfords is inviting customers to take any unwanted bikes to its stores to enable them to be recycled and given to communities in Africa.
Halfords is working with charity partner Re~Cycle for the trade-in event. The charity is aiming to get as many bikes as possible to Africa as it looks to help provide affordable transport for the continent’s communities in need.
Chief executive Matt Davies said: “This is a fantastic opportunity for customers to trade-in their old bikes, get 10% off a new one and help a great cause. Bikes can transform the lives of people in Africa so this initiative is an exciting example of where recycling can make a real difference.”
Merlin Matthews, the founder of Re~Cycle, added: “We’re really excited about the trade-in event, which is part of our long-term partnership with Halfords. Our partnership helps in our ambition to get access to all those unwanted bikes and raise awareness of how people here can very easily assist those in need in Africa.”
Never Miss a Retail Update!Halfords said that sturdy mountain bikes for teenagers and adults were needed most, although all bikes in reasonable condition, including kids’ bikes, would be accepted provided that they were complete with no cracks in the frame and less than 25% rust.
Re~Cycle was set up in 1997 and since then has sent over 45,000 bikes, as well as bike parts and tools, to 16 different countries in Africa where good, sturdy bikes can be difficult to find.
