Greggs continues in growth mode
Brand revamp for retail baker
High street baker Greggs has continued to see sales growth despite poor weather and strong competition.
The company, which operates 1,240 stores under the Greggs and Bakers Oven brands, with a focus on takeaway food, told its annual meeting that despite poor weather across much the country, sales growth has continued.
It said sales are in line with its last trading statement in March, when the company said like-for-like sales were up by 3.1 per cent across the first two months of the new financial year.
Greggs chairman Derek Netherton said: “In an increasingly competitive market place, we continue to emphasise our bakery heritage as Greggs’ key point of difference.
“Last month we introduced an updated identity for the Greggs brand, supported by a major media advertising campaign under the slogan: It’s the way we bake it that makes it. Although it is too early to draw firm conclusions after just three weeks’ trading, the initial consumer response is encouraging.”
The company plans to add around 30 stores in total this year, taking into account the effect of closures and relocations.
