Goldsmiths launches new store concept at Westfield Stratford City
Goldsmiths is to launch a new fashion-led jewellery and watch store concept at Westfield Stratford City.
Named ‘the boutique’, the store will target a younger audience than Goldsmiths and will look to create a faster moving retail trading environment.
Product prices will range from £15-£300 and will be aimed at the “young, fashion driven, aspirational shopper”, said Goldsmiths.
The 2,000 sq ft store will adopt a ‘free flowing’ contemporary showroom layout in a move away from the traditionally linear representations seen in Goldsmiths stores to date. Features will include a unique seated ‘chill out zone’ with wifi and drinks facilities, as well as iPad technology to browse available product ranges.
In a UK first, ‘the boutique’ will introduce Autonomous Retailing Machines – cutting edge vending machine technology that allows customers to purchase a carefully selected capsule collection of jewellery and watches without necessarily needing to enter the store, thereby helping to extend its trading potential out of hours.
Brands expected to be showcased at the Westfield Stratford City store include Biba jewellery, Lacoste watches, Diesel watches, as well as exclusive ranges from Soldier Soldier and LA Rocks.
Bill Giouroukos, director of operations for Westfield UK, said: “Westfield Stratford City is a fantastic showcase for new concepts from established retailers keen to capitalize on the huge trading opportunity the centre offers. ‘the boutique’ by Goldsmiths is the perfect example of a traditional and tested shopping experience reinventing itself and adapting it to a new, younger audience. We are sure it will be a tremendous success.”
Richard Gerrard, commercial director for Goldsmiths, said: “Goldsmiths is proud to be challenging the existing status quo in jewellery retailing with the launch of boutique. We have created an inspiring and interactive lifestyle-led environment, developed a distinctive sales mantra and engaged with technology in a way that appeals directly to our target customer – and this fresh and inventive approach cannot be rivalled elsewhere in the market.”
The store will open on 13 September.
