Glossybox names new editorial director
Online beauty subscription company Glossybox has appointed Evie Leatham as its editorial director.
Previously beauty director for Stylist, Leatham will be responsible for Glossybox UK’s new online interactive editorial platform ‘Beauty Unboxed’, which will launch in November.
An award-winning journalist, Leatham worked with titles such as Tatler, Easy Living and Glamour. As a qualified makeup artist, she will also be pioneering the video content and tutorials for the digital beauty destination.
Glossybox UK and Ireland managing director Rachel Kavanagh said: “It has been hugely exciting to see Glossybox evolve from a concept to the company it is today. As a global beauty brand, we are always looking forward and launching an interactive editorial platform w as the natural next step for us. We are delighted to welcome Evie on board and I look forward to the next Chapter for Glossybox.”
Leatham added: “Beauty Unboxed is an exciting and authoritative digital platform that reflects Glossybox’s position as industry leader. Subscribers will be able to engage with a lively beauty community, access intelligent editorial as well as innovative video content that expertly unpacks each box providing a fresh take on both beauty and our favourite brands.”
