Game sales rocket
Sales of hardware leap 44.1 per cent due to high demand for Nintendo DS Lite and Wii consoles
Total sales, including Gamestation, rose by 89.1 per cent in the 45 weeks to 8 December, Game said it continues to experience strong growth within a ‘very buoyant’ market.
UK and Ireland sales rose p by 92.3 per cent and like-for-like sales were up by 46.1 per cent. In the International business, total sales and like-for-like sales rose by 80 per cent and 38.2 per cent, respectively.
“As we said in September, the higher volumes and value of new generation platforms will increase the hardware share of total sales for the year to January 2008. The substantially lower margins achieved on hardware, compared to software, and lower margins from Gamestation will reduce our overall gross margin. Taken together, the Board is of the view that gross margin for the full year will be around 275 to 325 basis points lower than last year” the company said.
