Front Up Rugby to expand store presence
Online fashion brand Front Up Rugby is expanding its store portfolio by launching a new outlet at the Cabot Circus shopping centre in Bristol.
The 600 sq ft store follows the opening of a Front Up pop up store in London’s Covent Garden and stores in the Bluewater and Westfield Stratford City shopping centres.
The company, which sells rugby inspired clothing aimed at 16-30 year old men, says it is looking to secure further sites for stores in key rugby cities.
Front Up recently appointed Ricoh Black Rams and England International rugby player James Haskell to its board as an Executive Director. Haskell has also invested in the brand and appears in promotional campaigns.
Haskell said: “It’s been great working with the Front Up guys – I have been tracking the business for the last couple of years and I’m really excited to be involved. I believe we can create a seriously innovative fashion brand initially in rugby orientated clothing but long term on every High Street.”
Jon Allen, managing director of Front Up Rugby commented: “We are delighted to have James on board and to be bringing Front Up Rugby to Cabot Circus, Bristol. This will help to accelerate the growing demand for the brand in one of England’s foremost rugby Cities.”
The 600 square foot Front Up Rugby store is due to open at Cabot Circus Bristol this weekend.
