French market restrictions makes life difficult for DSG
DSG International plc has today announced proposed changes to their French operations
DSG international announced today that it has begun a consultation process for the reorganisation of its operations in France. DSG says that promotional restrictions and the competitive property market make it increasingly difficult to achieve scale, in terms of store numbers, and brand awareness. The company wants to eliminate significant on-going losses in PC City France and the consultation process includes consideration to close the 11 PC City stores and to focus the sale of computing products in France through the Group’s e-commerce division.
Formal consultations have commenced and the process is expected to be completed by July 2007.