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French Bedroom appoints managing director

Online furniture brand French Bedroom has promoted Holly Yates to the role of managing director. Yates joined the business in June 2020 as head of brand… View Article

GENERAL MERCHANDISE NEWS

French Bedroom appoints managing director

Online furniture brand French Bedroom has promoted Holly Yates to the role of managing director.

Yates joined the business in June 2020 as head of brand with responsibility for managing French Bedroom’s marketing channels. She previously worked in a range of new business and marketing roles including at Johnson & Johnson.

In her new position, she will be involved in all aspects of the business, although her key focus will be on sales, marketing and driving growth as French Bedroom continues to build its brand.

Yates said: “Playing such a crucial role in the long-term success of a brand I adore and for founders I admire is a huge career milestone for me. Every day I am learning, growing and watching the business, team and profits grow around me, which makes all the hard work
worthwhile.”

Creative director and founder of French Bedroom Georgia Metcalfe added: “Holly perfectly shares my ‘anything is possible’ mantra, coupled with my pace of work, she knows a morning idea can be an afternoon implementation. It’s a fast-paced, deep thinking, quick decision-making environment so the connection, chemistry and interdependence Holly and I share is imperative.”

Founded in 2006, French Bedroom’s products range from luxury beds and premium bed linen to original lighting and accessories.

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