First retailers announced for Resorts World Birmingham
Nike and Gap Outlet have become the first retailers to sign up to the new integrated leisure and entertainment complex Resorts World Birmingham.
The brands have signed deals to become anchor tenants within the 50 unit outlet centre which is situated at the NEC. The outlets will account for 100,000 of the complex’s 450,000 square feet of floor space and will be a major driver in stimulating visitors to the complex.
Resorts World said a further three retail tenants are currently at advanced stages of completing their agreements and, together with Nike and Gap Outlet, will occupy 23,000 square feet of space. Some 45,000 square feet of retail space is currently under offer or in negotiations.
Earlier this year, Cineworld was announced as operator of complex’s 11 screen cinema which will provide the UK’s first ever purpose built IMAX cinema experience.
Never Miss a Retail Update!Genting UK, the owner of the £150 million complex, will operate the site’s 178 room four star boutique hotel which will be branded as the Genting Hotel. It will also operate Resorts World’s bars and casino. In addition, the site will feature 11 restaurants and a state of the art conference and banqueting centre which will host events for up to 900 delegates and will be operated by the NEC Group.
Resorts World Birmingham is aiming change the leisure and entertainment landscape in the UK by providing a full destination experience all under one roof. Birmingham is the first Resorts World to be opened outside Asia and the US and joins a family of other resorts located in Singapore, Malaysia, Manila and New York.
Steve Myers, managing director of development for Genting UK, said: “The signing of Gap Outlet and Nike is a significant step towards to the delivery of our vision for the first Resorts World to open in Europe. The scheme is now 70% let and we will be announcing further exciting brands that will join us at Resorts World in the coming months.
“Resorts World equates to a direct investment of £150 million into not only the NEC but the West Midlands region by Genting UK. We believe this is the perfect location in which to open a game changing project like this.
“At the beginning of November we announced our ten year sponsorship of the Arena at the NEC which is adjacent to Resorts World. From January it will be known as the Genting Arena. This partnership with one of the UK’s leading venues for entertainment will mean we are able to enhance the experience to visitors to both venues. When we open in 2015 we are confident that Resorts World Birmingham will transform the leisure and entertainment offer at the NEC and in the wider region.”
