F&F launches first homewares brand
Tesco’s F&F clothing brand has launched its first ever homewares range.
The selection of F&F Home products includes over 1,000 lines spanning all areas of home décor and furnishings such as plates and glassware, rugs and footstools, bedding, soft furnishings, and decorative accessories.
The new brand has been developed in response to the idea that many people now see their home style as an extension of their fashion style. With this in mind, the in-house F&F Home design team and trend experts have developed the range to include a versatile palette of textural whites and neutrals to anchor to a variety of trends.
Jan Marchant, chief executive at F&F Home, said: “Fashion now does homeware. Our clothing customers always want to stay ahead of the latest trends and get great value for money, without compromising on quality. With this exciting first foray into homeware, we’re really pleased to be able to help deliver this same commitment in the home space, with both statement and staple pieces to work with all-manner of styles and tastes.”
Donna Bridgeman, head of design at F&F Home, added: “We’re really excited to launch F&F Home with our A/W 24 range, rooted in neutral palettes, timeless shapes, and tactile cosy fabrics. We’ve worked tirelessly to create pieces that hold longevity in their styles and can form the foundations of a restful, calm, and balanced home.”
