GENERAL MERCHANDISE NEWS
Feeelunique launches printed and digital interactive shopping guide
14 November, 2014 | by Retail Bulletin
Online beauty products retailer Feelunique has launched its first printed and digital interactive shopping guide.
The 44 page magazine launched its digital version on site on 13 November and 1.2 million printed issues will be available from Sunday 16 November to be distributed to UK customers.
As well as being a shopping guide, the magazine features beauty editorial from a content team headed up by Newby Hands and Alice Manning.
Feelunique has blended its physical and digital issues by collaborating with digital app Blippar to bring the content to life through augmented reality. The partnership enables the reader to access additional content such as ‘how to’ videos, behind the scenes footage and a virtual nail try on.
