Entertainment UK appointed to supply Virgin
Woolworths has announced that its entertainment wholesaling subsidiary, EUK has reached agreement to supply Virgin Retail Limited with entertainment and associated products.
EUK has been awarded a three-year contract and will assume responsibility for buying VRL’s core entertainment categories of Music, DVD, Games and Books as well as peripheral categories from 1 June 2007. There will be a phased migration
prior to that date that will include transfer of key VRL personnel to EUK. EUK will take responsibility for physical distribution to VRL’s retail stores by April 2008.
Commenting on EUK’s appointment, Woolworths Group Chief Executive, Trevor Bish-Jones said ‘EUK is extremely excited to be working with Virgin, one of the strongest brands in the world and one of the most vibrant names on the High Street. The new contract strengthens EUK and is another important milestone in the development
of the business.’
