Emma Mattress posts record Black Friday sales
Online bed-in-a-box brand Emma Mattress has reported record European sales over Black Friday weekend with order volumes of over €5 million.
With one mattress sold every 30 seconds online over Black Friday, the retailer said the event has buoyed its business as it prepares for its largest grossing months of the year.
Emma Mattress co-founder Benjamin Quiroga-Rivera added: “Our results are indicative not just of the evolution of Black Friday, which is moving away from the traditional focus on electrical and technology goods to driving customer purchasing across the retail spectrum, but also of our sustainable business model which focuses on product quality and marketing efficiency.”
Having launched in 2015, the brand has sold 300,000 mattresses via its European online channels for the year to date and has extended its offer from online into physical retail stores through partnerships with retailers such as DFS, Carpetright, BeterBed, El Corte Ingles, Grand Litier and La Halle au Sommeil.
