Emirates unveils new experiential travel store in London
The Emirates airline has opened a new ‘Emirates World’ Travel Store in London’s South Kensington.
The dedicated Emirates retail space is the first to open in Europe and latest in a planned roll-out of 40 experiential stores globally.
Situated on Cromwell Road, the store aims to offer customers a flavour of the airline’s travel experience, including its First Class private suite. There is also a full-sized A380 Onboard Lounge and Premium Economy seat on display.
The 270 square metre space features an open-plan, lounge-like environment with seven dedicated customer service counters available for flight reservations, ticketing and general enquiries.
Customers can also enjoy smart technology like self-service screens supported by travel consultants and a ‘selfie mirror’ where they can take pictures with friends and family against scenic destination backdrops.
Adnan Kazim, Emirates’ deputy president and chief commercial officer said: “When customers book a flight or holiday, it’s not just a financial transaction, it’s an emotional one, and we’ll be doubling down to deliver a memorable visit for our customers through personalised experiences and immersive displays showcasing the best of our in-flight products.
“Emirates’ London Travel Store is a testament to our enduring commitment to the UK, a market that has been pivotal to us since our first UK flight 37 years ago. We look forward to welcoming customers and delivering on our ‘Fly Better’ promise as we bring the Emirates brand to life.”
The store also offers a variety of Emirates Official Store merchandise and travel accessories such as aircraft models, travel gadgets, and an Emirates branded Wimbledon 2024 towel.
