Elemis selects Seven Dials for first standalone London store
Beauty brand Elemis is to open its first London store at Covent Garden’s Seven Dials.
The 1,000-square-foot unit at 23 Monmouth Street will be part of Seven Dials’ extensive line-up of beauty brands including Aēsop, Byredo, DECIEM, Fresh, Kiehl’s, Miller Harris, Le Labo and Trudon.
In addition, Chanel, Charlotte Tilbury, Creed, Glossier, Guerlain, Jo Malone London, NARS, Penhaligon’s and Tom Ford have shops in the Covent Garden neighbourhood.
The new store will open this spring.
Susan Harvey, UK general manager at Elemis, said: “Since Elemis’ inception over 30 years ago, we have garnered global renown and established ourselves as forerunners in providing premium skincare, and the launch of our new standalone store in the iconic Seven Dials will allow us to continue to deliver this.
“We look forward to welcoming our community, delivering an experience like no other, and empowering them as they embark on their skin wellness journey.”
The brand’s commitment to Covent Garden follows men’s skincare brand Horace’s arrival on Neal Street and the launches of fashion retailers Odd Muse and Missoma on Monmouth Street. In addition, high-performance clothing brand Arc’teryx has opened on King Street and Swedish footwear brand Axel Arigato is to launch a store on Earlham Street.
Michelle McGrath, executive director of Shaftesbury Capital, said: “Shaftesbury Capital is delighted to be welcoming iconic British wellness brand, Elemis, to Covent Garden’s Seven Dials neighbourhood this spring.
“Welcoming yet another London debut from a sector-leading brand is a testament to Shaftesbury Capital’s commitment to creating a thriving destination which hosts a unique blend of internationally renowned and independent brands, innovative concepts, and industry firsts.”
