Elemis opens first standalone store
Beauty brand Elemis has chosen London’s Covent Garden for the opening of its first-ever standalone store.
Situated at 23 Monmouth Street in Seven Dials, the 1,000 square foot space has been designed to offer an immersive experience with features such as an in-store scent experience and a product play table with digital halo screens that reflect the weather.
It also offers a multi-brand ‘Beauty Drop & Swap’ recycling area where customers can recycle existing beauty product packaging in exchange for a complimentary a 10g Pro-Collagen Cleansing Balm.
Susan Harvey, UK general manager at Elemis, said: “As a beauty brand deeply rooted in British heritage, Covent Garden’s historic Seven Dials neighbourhood is the perfect home for our first-ever stand-alone store.
“We are delighted to bring our vision to life and create a multi-faceted, immersive space that reflects Elemis’s character, where even more people can experience our holistic approach to skin wellness and innovation.”
Other premium beauty brands in the Covent Garden area include Charlotte Tilbury, Chanel, Glossier, Guerlain, NARS, and Tom Ford, as well as Aesop, DECIEM, Kiehl’s and Le Labo.
Michelle McGrath, executive director, Shaftesbury Capital, said: “Marking yet another debut from a globally renowned retailer, Covent Garden is the perfect destination for a leading beauty pioneer to flourish and innovate with its debut standalone store.
“This expansion underscores Covent Garden’s reputation as a premier destination for ground-breaking beauty experiences and is further evidence of the continued momentum of leasing activity in the Seven Dials neighbourhood.”
