Edinburgh Woollen Mill enjoys strong Christmas
Edinburgh Woollen Mill saw its like-for-like sales increase by 2.7% over the key Christmas trading period.
In the five weeks to 3 January, total sales grew by 6.2% after the clothing retailer opened 15 new stores in the current financial year. Online sales rose by 23.4%.
At the group’s Peacock’s fashion chain like-for-like sales grew by 5.2% with total sales increasing by 11.1%. There was also a strong performance from online sales which surged by 92.6% in the period.
Steve Simpson, group commercial director, said: “Our programme of store openings, together with the successful launch of a popular click-and-collect service across group websites, continued to make our brands more accessible to customers during 2014.
Never Miss a Retail Update!“We now plan to maintain the speed of expansion with more than 100 new stores in the next 12 months, while the launch of in-store ordering will further improve our customer-focused multi-channel offering and drive online sales.”
