Eden Park launches Harrods pop-up
Eden Park, official formalwear supplier of England Rugby, has launched a pop-up at the Harrods store at Heathrow Terminal 5 to showcase its Eden Park Rugby capsule collection.
The launch was attended by England rugby players Jonny May and Luther Burrell. Customers purchasing from Eden Park’s limited edition England Rugby line were able to have their picture taken with the players and they also received a signed Eden Park rugby ball.
Natasha Williamson, international marketing manager at Harrods, said: “We are delighted to be collaborating with Eden Park during such an exciting year for rugby in the UK. We will be expecting an increase in passenger numbers due to the growing interest in the game from both national and domestic customers.”
Launched in 1987 by French international rugby players, the company’s name was chosen by the brand’s founding president, Franck Mesnel, in memory of the first ever Rugby World Cup Final at the Eden Park Stadium in Auckland.
The collection is available from Harrods International in Terminals 2, 3, 4, and 5 in Heathrow and Gatwick North and South Terminals.
