Dunelm sales up 3.5% in first quarter
Dunelm has posted a 3.5% increase in sales to £403 million in its first quarter after growth was driven by increased volumes.
The homewares retailer said the sales uplift was broad-based across its categories, with its sofa collections performing particularly well.
Nick Wilkinson, chief executive of Dunelm, said: “We have delivered robust sales growth over the first quarter, offering a wide range of products for the home, at outstanding value, and this continues to resonate with new and existing customers.
“As ever, relevance is central to our offer and we were delighted by the success of our largest student campaign yet, which was well received by customers seeking out bright and stylish designs.”
Online sales were especially strong as the retailer continues to improve its digital shopping experience. It has recently implemented a new AI-led product discovery function, in partnership with Google, which enhances the customer search functionality on its website.
Dunelm is also making good progress against other strategic priorities, which include the opening of its first inner London store at Westfield London in the first half as it looks to benefit from a high footfall location. It is also planning to launch five to ten new superstores per year over the medium term.
Wilkinson added: “Whilst we are yet to see meaningful change in underlying consumer sentiment in our markets, we remain focused on our plans.
“We believe we have continued to gain market share and, with continued strategic progress, remain confident in our ability to reach our next market share milestone of 10% in the medium term.”
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