Dobbies unveils Christmas advertising campaign
Garden centre retailer Dobbies has launched a new festive advertising campaign called The Joy of Dobbies.
The campaign includes three hero TV ads that aim to communicate how nothing beats the feeling of a trip to Dobbies at Christmas time. Strategically, the campaign also launches Dobbie’s new positioning, Not Your Average Garden Centre.
Graeme Jenkins, chief executive of Dobbies, said: “This year’s Christmas adverts have a fresh creative approach. Our researcg has shown that more than a fifth of Brits are more excited about Christmas than ever before and we’ve tried to capture that magic of the festive season through our ads and put a smile on consumers’ faces.
“Our diverse seasonal offering from gifts and decorations, trees and houseplants, to food and cookware essentials mean we offer consumers a convenient and enjoyable Christmas shopping experience.”
Never Miss a Retail Update!The campaign was created by ODD following its appointment as Dobbies’ creative and strategic agency earlier this year.
Nick Sickland, executive creative director of ODD, said: “For the Christmas fan, a festive trip to the garden centre is a quintessential part of the winter calendar. We wanted to help Dobbies own this pilgrimage in a way that felt different and standout in the competitive landscape that is TV Christmas. We’re excited to help spread the joy of shopping at Dobbies nationwide.”
