Dixons to take concession in Harrods
Electric retailer Dixons has announced that it is to operate the consumer electronics section of Harrods department store in London.
The two retailers have agreed terms for a Dixons concession where the electrical retailer will sell its range of consumer electronic equipment, including computing, audio and vision products together with related accessories and KNOWHOW services. The 11,000 sq ft store will open to customers in early 2012 in its new space on the third floor of the Knightsbridge store. The concession will be manned by Dixons staff.
Sebastian James, operations director for Dixons Retail said: “We are delighted that Harrods has recognised our market leadership and the compelling offer our team and our new service brand KNOWHOW can give customers. We look forward to working closely with Harrods and to providing its customers with the very best in terms of both product range and service.”
David Miller, director of home, furniture and sound & vision for Harrods, commented: “At Harrods we are completely client-centric and are constantly seeking new and innovative ways to meet our customers demands. In a move that underlines our commitment to this, we have carefully selected a partner that boasts the best ranges and a trusted operation to ensure that the latest consumer technology is always at our customers’ fingertips.”
