Dixons rolls out Google Zones
Electricals retailer Dixons has rolled out ‘Google Zones’ to 50 outlets following a successful trial in its flagship Currys and PC World store in London’s Tottenham Court Road.
The nationwide network of Google shop-in-shops is the first of its kind worldwide, and is staffed by dedicated staff trained in demonstrating the features and benefits of Google Chromebooks to customers.
Mark Slater, category director for computing at Dixons Retail, explained: “Customers love the versatility and ease of use of the Chromebook range, and a dedicated area in-store, with specialist staff on hand, is a great way for customers to experience the product and learn the benefits of a unique operating system. In stores with a Google Zone, sales of Chromebooks represent over 10% of our notebook sales.”
He added: “We are particularly excited by the recent launch of the new Samsung Chromebook. This is our best selling Chromebook to date and one of the best selling products in our entire laptop range.”
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