Dixons.co.uk website to close
Electricals retailer Dixons is to close its online-only business Dixons.co.uk as it looks to focus on its multi-channel and in-store presence.
The group, which also owns Currys and PC World, is set to close the website this week. The move comes six years after the retailer removed the Dixons brand from its bricks and mortar stores and follows improvements to the multi-channel offering for Currys and PC World.
Kate Bickerstaffe, UK and Ireland chief executive for Dixons Retail, told The Times: “We don’t see a place for Dixons.co.uk where we have Currys.co.uk and PCWorld.co.uk. We have done fantastic amounts of work to make sure we have fantastic pricing. I’m confident that’s the right thing to do.
“We want customers to have a seamless, multi-channel experience that’s device agnostic, whether they’re at home, in-store or on the move.”
