Deserted shops during the match, but German retailers score at full time.
Figures released today by FootFall show that the Retail FootFall Index – Deutschland (RFI), which monitors the numbers of people out shopping across the whole of Germany, has experienced a boost in total shoppers in the first full week of the World Cup 2006.
The RFI for the week commencing 12th June 2006 was up 15.7% on the level of the previous week and an encouraging +1.6% on the same week in 2005. In addition, the final group game for Germany on Tuesday 20th June highlighted the extra opportunities the tournament could bring to Germany’s retailers, as shoppers were out in force across the country preparing for the game, pushing numbers up a massive 12.8% on the levels of the same day in 2005.
Robert Stevens, spokesperson for FootFall comments: “Tales of deserted streets during the match were reflected in footfall falling by 8.3% (year-on-year) between 4pm and 5pm and a massive 17.7% (year-on-year) between 5pm and 6pm as the match progressed.
“However, shoppers surged into the stores before the match, focused on stocking up for the game ahead, driving shopper levels up 17.9%. After the win, the ‘feel-good factor’ really kicked in, with celebration shopping pushing numbers up well into the evening, climbing 23.2%, 32.0% and 97.0% respectively in each of the three hours following the match compared with 2005.
“This emerging pattern looks to be good news for the retailers of Germany and, hopefully, these extra shopping opportunities can be converted and the World Cup can boost consumer spending as a whole.”
Retail FootFall Index – Deutschland
Change for week 24 (12th June 2006 – 19th June 2006) week-on-week: +15.7%
Change for week 24 year-on-year +1.6%
Change for Tuesday 20th June 2006 year-on-year: +12.8%
Tuesday 20th June hourly distribution (year-on-year):
13:00 +23.4%
14:00 +12.3%
15:00 +17.9%
16:00 – 8.3%
17:00 – 17.7%
18:00 +23.2%
19:00 +32.0%
20:00 +97.0%
