GENERAL MERCHANDISE NEWS
Debenhams to launch childrenswear range with Markus Lupfer and Donna Air
30 October, 2012 | by Retail Bulletin
Debenhams is to launch a new childrenswear range with fashion designer Markus Lupfer and the TV presenter and actress Donna Air.
The exclusive collection, which will be called Donna & Markus by Markus Lupfer, will include a range of knitwear, sweatshirts, T-shirts and leggings for girls between the ages of four to 14.
The department store said it will be targeting the clothing at “fashion-forward mothers” who want to dress their daughters in “designs usually only spotted on the catwalks at Fashion Week”.
The collection will be launched in Debenhams stores on 26 November.
