Debenhams embarks on charity partnership with Help for Heroes
Debenhams has embarked on a charity partnership with Help for Heroes, the charity which supports wounded servicemen and their families.
Together with BBC Children in Need and Debenhams’ Think Pink breast cancer initiative, Help for Heroes is the third official charity partner supported by the Debenhams Foundation after being chosen by the retailer following feedback from its customers and employees.
The tie-up will also see the retailer support Help for Heroes with a range of limited edition merchandise with 100% of profits being donated to the charity. These will include exclusive sweatshirts and t-shirts for men under Debenhams’ Red Herring brand.
Chair of the Debenhams Foundation Nikki Zamblera said: “We are delighted to announce our partnership with Help for Heroes. Debenhams is committed to raising money for causes that are close to the hearts of our staff and customers and we look forward to supporting Help for Heroes as part of our wider commitment to charity.”
Never Miss a Retail Update!Bryn Parry, chief executive and co-founder of Help for Heroes said: “Help for Heroes is hugely grateful to Debenhams for the amazing support it is giving us. What really makes the contribution stand out is the range of support provided; from allowing us to run a national collection weekend at stores, to developing a range of clothing in partnership with Help for Heroes.”
The Debenhams Foundation is Debenhams’ own charity that was set up in 2012. Since its launch the Foundation has raised over £1 million for good causes.
