Debenhams appoints new search agency
Debenhams has appointed digital marketing agency iCrossing to oversee its search strategy as it looks to drive online growth.
The retailer hired the digital marketing agency following a multi-agency competitive pitch.
iCrossing will manage a search engine optimisation strategy for Debenhams and work with its marketing and SEO teams to help the retailer hit its online growth targets for 2014.
Ross Clemmow, e-commerce director at Debenhams, said: “We are delighted to be working with iCrossing as we continue to drive our online growth plans – their track record and obvious expertise in the natural search space will be a valuable complement to our team.”
iCrossing chief client officer Tom Jones added: “Debenhams is such a well-recognised and well-loved brand both on our high street and online. And we’re absolutely thrilled to be working with them. Search lies at the heart of what we do here at iCrossing so we’re really excited about using our experience to support such an iconic British brand.”
