Deals at Co-operative Food lead to double digit growth
The Co-operative Food has seen near double-digit growth across its fresh produce range following a multi-million pound investment in cutting the price of fruit and vegetables.
Launched in mid-June, the group’s ‘Fresh Three’ revolving offers have seen growth of more than 130% over a three-week period and 9.4% growth in volumes across the wider fresh produce range.
The initial offer included The Co-operative Food’s iceberg lettuce, carrots and whole cucumbers. From this week the ‘Fresh Three’ offer will focus on fruit with packs of plums, oranges and peaches priced in-store at 69p.
The move is part of a £125 million price investment strategy by The Co-operative which has also lowered the cost of everyday items such as eggs, chicken, bacon and bread.
Steve Murrells, retail chief executive at The Co-operative Group, said: “Our investment in the freshness, quality and price of fresh produce is bearing fruit. We are responding to the changing habits of consumers who are increasingly swapping the weekly shop for purchasing what they need, when they need it, locally. As a community retailer the Co-op is continuing to invest in its stores while also lowering the price of everyday essentials.”
In 2015, The Co-operative Food is actively pursuing 100 new convenience stores and will undertake 255 major store refits.
