Currys makes tech upgrades and store improvements ahead of peak trading period
Currys is introducing a range of improvements in its UK and Ireland stores ahead of its busiest time of year.
These include switching from paper product pricing to electronic shelf edge labelling in 100 stores by the end of this financial year, with 60 stores going digital pre-peak.
The electricals and technology retailer has also introduced a digital queuing system across all 298 stores with the process fronted by dedicated sales floor leaders’ who will be on hand to welcome customers wearing ‘Here to Help’ hi-vis.
Shoppers can now join a digital line to speak to a tech-expert which Currys said will better manage their wait time expectations until a store colleague is able to serve them.
Meanwhile, cancelled orders and the amount of time uncollected products are held in stores has been reduced from 28 days to a 10-day window, which will result in stock being redirected more efficiently and a speedier processing of customer refunds.
Currys is also extending store opening hours in response to feedback from both customers and staff,
Matthew Speight, Currys director of stores, said: “We’re ready to help all our customers enjoy amazing tech during what we know is our busiest trading period of the year. Our teams are excited by the new tools and improvements they’ve got to help them, help our customers.
“I’m looking forward seeing the benefits that digital queuing will bring in terms of improving the customer experience in-store, especially at our busiest periods. Also, we know Order & Collect is a really important proposition to customers over Christmas, so we’re excited to see the improvements come to life here.
“So many colleagues I speak to are very happy about the roll out of digital ticketing and the huge benefits that will bring to them and customers. In fact, everything in this plan is going to create an easier shopping experience for customers – and that’s really exciting too.”
