Currys launches campaign to raise awareness of standalone repairs service
Currys has launched a new campaign to raise awareness of its standalone repairs business.
The campaign features influencer and former World’s Strongest Man champion, Eddie Hall, who comedically dramatises his tech troubles in a four-part content series where he strikes up an unlikely friendship with one of the retailer’s repair experts, Gary.
The series sees Eddie explore the breadth of benefits offered by Currys’ repair service and also highlights the fact that customers can use it for products bought from other retailers.
The move follows research by Currys which found that UK consumers are collectively spending £9 billion each year to replace broken items and that 42% automatically assume their damaged tech is unrepairable.
Lindsay Haselhurst, chief operating officer at Currys, said: “Technology is expensive. If something goes wrong, we know our customers want us to be there to help them get it working again.
“That’s why we operate Europe’s largest electricals repair centre, where our team of expert technicians work around the clock to keep technology in use. Many may be unaware, but e-waste is currently the world’s fastest growing waste stream.
“We can’t keep throwing it away, which is why we’re urging consumers to make the switch to ‘Repair Not Replace’ whenever possible – not just for their pocket, but for the planet too”
Eddie’s “Repair not Replace” four-part content series is currently running across YouTube.
