Currys launches Black Friday promise that no product will have been cheaper in last six months
Currys has implemented a minimum standard rule that no Black Friday deal will have been cheaper at any point in the last six months.
The move follows research commissioned by the electrical retailer which found that 57% of consumers doubt the authenticity of Black Friday deals.
Meanwhile, a further 46% reported that they had seen items sold at lower prices outside of the sales event.
Ed Connolly, chief commercial officer at Currys, said: “With the cost-of-living crisis still biting for families up and down the UK, we’re proud to be the first major retailer to commit to a minimum standard for Black Friday deals.”
With over 3,000 deals available at the retailer this year, Currys has also confirmed that the majority of its deals are at a lower price than they have been in the past six months.
Connolly added: “We have joined forces with consumer champion Angellica Bell to add extra scrutiny to our process and to help persuade other retailers to follow our lead. We believe, without industry wide commitment to a transparent, minimum standard, there is a risk that trust erodes further and Black Friday will simply fizzle away.”
