Create and Craft appoints new president for USA
Craft Retail Group, part of UK based Ideal Shopping Direct, has appointed Ray Shelgosh as president of Create and Craft USA.
With 30 years’ experience in the crafting market, Shelgosh has worked for the last nine years at craft distribution company Notions Marketing where he was responsible for sales and new business development. Craft Retail Group said his expertise will support the brand’s future expansion strategies in the US.
Tony Sheridan, managing director of Craft Retail Group, said: “We have successfully launched our US craft business, reaching our committed US crafters through our website, www.createandcraft.com, our partnership with a major crafts retailer and our unique 24/7 craft TV Shopping channel. Ray is now joining us to lead the business through the next phase of its exciting growth.”
Shelgosh added: “I began my collaboration with Ideal Shopping some years ago, and since that time I have always been enthusiastic about the incredible potential that their consumer strategies have in the US. Joining their team and actually being a part of their journey in America is an exceptional opportunity in a $30 billion crafting market where digital and e-commerce is still in its infancy, and I’m very excited about the future.”
